- Short Squeez
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- Page 70
π Ad Monopoly Cracking
It looks like Google and Facebook are finally getting a taste of their own medicine! These two behemoths have been monopolizing the digital ad market for years, but it looks like their reign is coming to an end. According to research firm Insider Intelligence, these two giants only accounted for 48.4% of U.S. digital ad spending in 2022. That's the lowest it's been since 2014, and it's expected to drop even further to 44.9% this year.
π LEGOs Outperforming the Market
Market prices of retired LEGO sets, when sold on secondary marketplaces, grew by at least 11% annually over the past 25 years. It seems that the high return on investment for LEGO sets comes down to two things: rarity and the fact that they bring back memories of your childhood.