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🍋 Ad Monopoly Cracking
It looks like Google and Facebook are finally getting a taste of their own medicine! These two behemoths have been monopolizing the digital ad market for years, but it looks like their reign is coming to an end. According to research firm Insider Intelligence, these two giants only accounted for 48.4% of U.S. digital ad spending in 2022. That's the lowest it's been since 2014, and it's expected to drop even further to 44.9% this year.