🍋 Sir, This Is A Wendy's

Wendy's becomes the first fast food chain to implement price surcharges, plus S&P 500 6,000 price target, and Apple is ending its EV project.

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“Let them compete, let them try.” — Jamie Dimon on Capital One / Discover merger

Good Morning! Zuck shared an iconic picture of him eating at McDonald’s Japan, rated the meal a 10/10 and suggested it should receive a Michelin star. Barclays is feeling bullish and thinks the S&P 500 might hit the 6,000 sooner than we think – and they’re not the only ones. Goldman thinks Ozempic could boost the U.S. economy by a trillion dollars in a few years. Apple is pumping the brakes on its electric vehicle project, deciding to focus on AI instead. And Macy’s is shuttering 150 stores.

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SQUEEZ OF THE DAY

Sir, This Is A Wendy’s

Your late Friday night Uber fare that looks like a ransom demand may not be the only surcharge you pay next year. Wendy’s wants to be the next company to use a fancy algorithm for dynamic pricing.

Wendy's is investing $20 million into these digital menu boards. They want to change prices on the fly, sort of like a fast-food stock market, all powered by AI. And with everyone glued to their phones and going through drive-thrus, Wendy's thinks it's the perfect time to make their move.

They're betting big, projecting digital orders to hit the $2 billion mark this year. And they’re even giving their mobile app a $15 million revamp. 

Wendy's is also exploring ways to implement AI chatbots for their drive-thrus, teaming up with Google. 

And if this surge pricing thing works out, it’s likely other fast-food chains will follow suit. But at the same time, if consumers start to notice these sneaky price hikes, the move might come back to bite Wendy’s. But, they're kinda hoping consumers just shrug off those extra cents tacked onto their orders.

Takeaway: Wendy's could be about to turn the fast-food game on its head with a pricing strategy straight out of Silicon Valley. But it’s not really a sure thing because Wendy’s could be driving its customers to its competitors. Small price changes often go undetected by consumers, so Wendy’s will need to get its surge pricing just right. In any case, looks like we’re well on our way to a dystopian future where everything is dynamically priced with AI.

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HEADLINES

Top Reads

  • Barclays thinks S&P 500 could hit 6,000 soon (YF)

  • Macy’s will close 150 stores (CNBC)

  • The U.S. could make 20% of all high-end chips by end of decade (YF)

  • Apple is shutting down its EV project (CNBC)

  • Ozempic could boost the U.S. economy by a trillion dollars in a few years (CNN)

  • Goldman will raise its 9th private equity fund (YF)

  • Four reasons Walmart wants to buy smart TV maker Vizio (CNBC)

  • Big Tech’s roaring profit machine reverses fear of rally reversal (YF)

  • Warner Bros. Discovery halts merger talks with Paramount Global (CNBC)

  • US home prices hit new all-time high in December (CNN)

  • Apollo considers merger for job-search website CareerBuilder (YF)

CAPITAL PULSE

Markets Rundown

Stocks closed higher as investors wait for inflation data.

Movers & Shakers

  • (+) Viking Therapeutics ($VKTX) +121% after the company released positive weight-loss drug results.

  • (+) Norwegian Cruise Line ($NCLH) +20% because the cruise line had its first profitable year since 2019.

  • (–) Unity Software ($U) -6% after the software company delivered disappointing EBITDA guidance.

Private Dealmaking

  • Veradigm bought ScienceIO, a foundation model provider, for $140 million

  • Exodigo, an underground mapping startup, raised $105 million

  • Shadowfax, an Indian logistics startup, raised $100 million

  • Intenseye, a workplace safety software provider, raised $61 million

  • CheckSammy, a bulk waste collection startup, raised $45 million

  • Turquoise Health, a health care pricing platform, raised $30 million

For more PE, VC & M&A deals, subscribe to our Buysiders newsletter.

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ENLIGHTENMENT

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