In 2018, an Instagram account named Overheard on Wall Street ("OWS") crept into the feed by the hands of a small group of finance professionals looking for a space to share unique and exclusive commentary they would catch while working on Wall Street.

In a matter of days, the account became a favorite for both seasoned and curious users who marveled at the conversations happening in finance sectors.

Overheard on Wall Street managed to disrupt, agitate, and awaken the slumbers of the Street seemingly overnight, paving the way for a new generation of young (and sometimes old) professionals to open the floor for dynamic discussions that are often kept behind closed doors.

Since its unofficial launch, the Instagram account has evolved into a movement and lifestyle brand that serves as a primary resource for the same demographic that showed interest from the start.

Today, both industry workers and passersby look to OWS as a launchpad for finance, economics, and business, and more recently, educational and professional development.

The brand's flagship newsletter, "Short Squeez" is currently read by nearly 200,000 finance professionals across the globe. It provides a daily dose on major news from Wall Street to Silicon Valley.